Penn Products

Ever since Otto Henze founded the PENN Fishing Tackle Company in 1932 we have been at the forefront of modern reel design and production. We pride ourselves on the fact that millions of experienced anglers around the world put their faith in using PENN products every day.


Whether fishing inshore, nearshore or offshore, there is a PENN reel to suit your needs. Our team of engineers continues to set the standard for reliability and strength to stand up against the most extreme and corrosive conditions of saltwater fishing.


PENN offers you the finest quality rods available. We engineer each rod blank with a specific action and fishing technique in mind in order to develop durable and balanced rods that are designed for any fishery or application. Pair a PENN rod with one of our reels and you’ll know you have the features, actions and balance to get the job done.


Take the guess work out of matching up gear for your next trip and go with a PENN combo. We pride ourselves on building the finest quality rods and reels and we take the same approach when pairing their factory matched rod and reel combinations. When you pick up a PENN factory matched combo, rest assured that you are buying the best product for the money.


PENN offers a variety of fishing accessories for the saltwater angler. Choose from Versa-Gear™ sets to customize retrieve speed on your Torque™ Star Drag, downriggers and accessories, and PENN lube and Neoprene Reel Covers to assure optimum lubrication, performance and protection from harsh marine environments.


New PENN Apparel! Official PENN hats, visors, and tee shirts help you look your best on the water.

PENN Custom Shop

Customize your Made in the USA International® V series big game reels to fit your own unique style. The PENN Custom Shop offers fully customized International reels in seven eye-catching colors you can mix and match for a one of a kind look. Then custom engrave a name, boat or port of call with you favorite fish species, American flag or PENN logo.